NFT: Starbucks is brewing an NFT-based loyalty program for rewards members

Starbucks introduced it might offer one thing new to members of its loyalty program. The espresso chain will add an NFT-based perk the place individuals will be capable of purchase digital collectible stamps in non-fungible token type.

The corporate will launch the Starbucks Odyssey, which can provide a revolutionary Web3 expertise for the rewards members. This NFT-based loyalty scheme will function utilizing Polygon’s blockchain know-how.

In response to CoinDesk, the Starbucks Odyssey program is constructed on Polygon’s proof-of-stake (PoS) community, a cryptocurrency consensus mechanism for processing transactions and creating new blocks in a blockchain that rests on prime of the Ethereum community.

The Seattle-based espresso home firm is including the brand new Starbucks Odyssey expertise as a perk for its loyal clients. This may provide members the power to earn and purchase NFTs or digital collectible stamps that may unlock entry to new espresso experiences.

It was famous that as early as Might, Starbucks was already hinting about growing its personal Web3 expertise in its shops. At the moment, the corporate revealed its plans to launch a sequence of digital collections and supply distinctive experiences to clients along with widening buyer engagement and group constructing.

To avail of the Starbucks Odyssey expertise, clients can register on a waitlist now. This NFT program is an extension of the corporate’s Starbucks Rewards program that provides members entry by merely logging in utilizing their login credentials.

As soon as on the location, members can purchase limited-edition NFTs through the built-in market inside Starbucks Odyssey. Individuals pays for the acquisition utilizing a bank card – neither a crypto pockets nor cryptocurrency is required.

“Starbucks has at all times served because the Third Place, a spot between residence and work the place you’re feeling the heat of connection over espresso, group and belonging,” Starbucks’ govt vp and chief advertising officer, Brady Brewer, mentioned in a press release. “The Starbucks Odyssey expertise will prolong the Third Place connection to the digital world. For the primary time, we’re connecting our Starbucks Rewards loyalty program members not simply to Starbucks, however to one another.”

He added, “By integrating into the Starbucks Rewards ecosystem and grounding the expertise in espresso, connection and group, we’re getting into the Web3 area in a different way than another model whereas deepening our members’ connection to Starbucks.”