Adidas Simply Put Its Bored Ape NFT In Its World Cup Advert

Adidas’ trendy BAYC, Indigo Hertz, made an look within the Adidas Fifa World Cup commercial. The Bored Ape NFT appeared alongside a number of the world’s greatest soccer stars. 

Adidas World Cup commercial

The model is coming in sizzling with its new promotional industrial for the FIFA World Cup. The commercial consists of soccer stars equivalent to Lionel Messi and Karim Benzema and narration by UK-based rapper Stormzy. Additional, Indigo Hertz first made its look within the industrial on the entrance of a cereal field named “INDIGOOOOOLS.” The industrial then exhibits Benzema consuming the cereal whereas Stormzy says, “Karim eats objectives for breakfast.”

About Indigo Hertz

Adidas bought Indigo Hertz (BAYC #8774) final yr for a complete of 46 eth, which was equal to $156,000 on the time. The acquisition of the blue-haired ape by the sports activities model was considered one of their many daring strikes into Web3. By proudly owning this digital asset, Adidas gained full industrial rights, permitting them to make use of the character for industrial functions. Furthermore, Indigo Hertz performs an energetic function within the Adidas neighborhood. It’s by means of the BAYC that members get the newest bulletins relating to the model’s Web3 initiatives. In adition, Indigo could be seen enjoying its function in Adidas Originals newest mission “Into the Metaverse.”