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Barbie and Boss Beauties Crew As much as Convey Extra Ladies to Web3

The Alpha:

Barbie and Boss Beauties have introduced a joint digital collectibles undertaking geared toward bringing extra ladies into the web3 area.
The Boss Beauties x Barbie NFTs will formally launch through Movement on Could 18 for $25 per pack.
Barbie and Boss Beauties have additionally introduced a $250,000 donation to the Barbie Dream Hole Venture and the Boss Beauties Basis.

Dive deeper

In a transfer to convey Mattel’s iconic trend doll model into the metaverse, Barbie has joined forces with Boss Beauties to debut their Boss Beauties x Barbie digital collectibles.

The gathering, which celebrates the 250 careers within the Barbie line, goals to encourage ladies and ladies to consider they’ll obtain something. Combining the signature types of each Barbie and Boss Beauties, the gathering contains profession traits comparable to artists, astronauts, CEOs, docs, pet vets, and pilots.

Out there on MattelCreations.com and priced at $25 per pack, the Movement-based NFTs are designed to be accessible to newcomers to web3. The gathering provides varied rarities, with every pack containing 4 randomly chosen Boss Beauties x Barbie collectibles. Early entry to the gathering started on Could 10, forward of the official launch on Could 18, which coincides with a joint activation at Veecon.

“As Barbie continues her journey within the metaverse, we’re proud to associate with Boss Beauties to empower ladies and collectors to discover web3 by way of our digital assortment,” says Lisa McKnight, Mattel’s EVP and International Head of Barbie and Dolls. “Having exceeded 250 careers, it’s solely pure for Barbie to dive deeper into digital amassing by highlighting a few of her most recognizable roles. Now followers may be impressed by and have fun her skilled accomplishments with these career-centric Boss Beauties x Barbie digital collectibles.”

What’s subsequent

To additional their shared mission of empowering women, Barbie and Boss Beauties have additionally collectively introduced a $250,000 donation to the Barbie Dream Hole Venture and the Boss Beauties Basis.

The partnership brings Boss Beauties, the primary women-led web3 firm featured in each the New York Inventory Alternate and the United Nations, nearer to their purpose of introducing a million ladies to web3.

“As we enter into the world of web3, it’s crucial that ladies are included,” says Boss Beauties CEO and Co-Founder Lisa Mayer. “Our work encourages ladies and ladies as they navigate the evolving web and profession panorama, aligning immediately with Mattel’s mission of inspiring them to consider that they are often something. This partnership helps introduce a number of generations who love Barbie to the world of web3.”

Final month, Mayer was named an NFT100 honoree for the second yr operating.