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Ford prepares to enter the Metaverse with digital cars and NFTs

ETHHERO September 9, 2022 2 min read



United States Patent and Commerce Workplace (USPTO) licensed trademark lawyer Mike Kondoudis revealed in a Sept. 7 tweet that the corporate had filed a complete of 19 trademark purposes protecting its automotive manufacturers, together with Mustang, Bronco, Lincoln, Explorer, and F-150 Lightning, amongst others. 

The trademark purposes cowl digital vehicles, vans, vans, SUVs and clothes, for its manufacturers and in addition cowl a proposed on-line market for NFTs. 

In accordance with USPTO paperwork filed by Ford on Sept. 2, the automotive producer plans to create downloadable art work, textual content, audio, and video that includes its vehicles, SUVs, vans, and vans which can be authenticated by NFTs.

The corporate additionally revealed plans for “downloadable digital items” specifically, “pc packages” that includes automobile elements and equipment and clothes to be used in “on-line digital worlds,” together with on-line commerce exhibits performed in digital actuality and augmented actuality.

There are additionally intentions to create a market to advertise the “digital art work of others” by means of an internet site, together with “on-line retail retailer companies that includes non-fungible tokens (NFTs) and digital collectibles.”

Associated: Lamborghini-backed GT racing team to authenticate car parts using NFTs

Ford’s decision to enter into the Web3 space comes lower than a month after Ford Government Chairman Invoice Ford and CEO Jim Farley introduced large employees cuts from its international workforce to cut back firm expenditure.

Ford just isn’t the primary automotive firm to make a transfer into the Metaverse area.

American automotive producer Ford Motor Firm is the most recent automotive model prepping its entry into the world of non-fungible tokens (NFTs) and the Metaverse — submitting 19 trademark purposes throughout its main automotive manufacturers. 

Car firms like Nissan, Toyota, and Hyundai have introduced plans to expand into the rapidly growing Metaverse space, whereas luxurious automotive producers resembling Bentley and Lamborghini have already rolled out NFT collections.