From SEBA To AMINA: Swiss Crypto Financial Institution Rebrands

The Swiss crypto financial institution SEBA Financial institution AG has rebranded to
AMINA Financial institution AG. This transfer, introduced on November 30, has been
described by the corporate as a brand new period of potential development for its shoppers
globally.

Franz Bergmueller, the CEO of AMINA Financial institution AG, talked about in a press release on Businesswire: “Whereas we are saying
goodbye to the SEBA title, we stay perpetually pleased with the achievements made by
the group below the previous model. Our model signifies a brand new period within the
firm’s development and technique; we’re a key participant in crypto banking and are
right here to outline the way forward for finance.”

The phrase AMINA is derived from
“transAMINAtion”, which symbolizes the monetary
elements of conventional, digital, and crypto banking, the corporate defined. AMINA
Financial institution plans to strengthen its strategic hubs in Switzerland, Hong Kong, and Abu
Dhabi in 2024. The corporate famous that the rebranding won’t have an effect on the
companies supplied to the present prospects.

Nonetheless, its subsidiaries in Hong Kong, Singapore,
and Abu Dhabi will change their names to AMINA Financial institution for a
unified identification throughout the establishment.

SEBA Financial institution rebrands to AMINA Financial institution and continues to put in writing its success story https://t.co/eYu3sxKUFq pic.twitter.com/EJrLVnAVv0

— Newest Information from Enterprise Wire (@NewsFromBW) December 1, 2023

In August, SEBA achieved a big milestone in
its enlargement technique by securing an Approval-in-Principal (AIP) from Hong Kong’s Securities and Futures Commission. This AIP marked an important step in
acquiring a license to supply crypto-related funding companies throughout the
Particular Administrative Area of China.

SEBA’s journey into Hong Kong started with the
institution of a neighborhood entity within the area final yr. The approval adopted
Hong Kong’s adoption of latest laws mandating licensing for all crypto
firms working on the island. SEBA praised the area’s regulatory
requirements, acknowledging the pivotal function that the AIP performs in increasing its
footprint throughout the Asia Pacific.

Tailor-made Crypto Options and Strategic
Collaborations

Early this yr, SEBA Financial institution unveiled a series of tailored offerings designed to simplify crypto banking for conventional and
digital traders. These choices embody three unique applications: Gold,
Platinum, and Company.

The Gold program focuses on institutional-grade
crypto companies, whereas the Company program targets firms within the digital
asset sector. In distinction, the Platinum program goals to offer personalised help,
providing members unique advantages like metallic bank cards with customized limits.

Moreover, SEBA has partnered with different entities,
together with HasKey Digital Asset Group, to speed up institutional adoption of
digital belongings in Hong Kong. In addition to that, the corporate has launched a custody
resolution for non-fungible tokens.

Nonetheless, its subsidiaries in Hong Kong, Singapore,
and Abu Dhabi will change their names to AMINA Financial institution for a
unified identification throughout the establishment.

SEBA Financial institution rebrands to AMINA Financial institution and continues to put in writing its success story https://t.co/eYu3sxKUFq pic.twitter.com/EJrLVnAVv0

— Newest Information from Enterprise Wire (@NewsFromBW) December 1, 2023