Man Fieri Embraces NFTs for Tequila Model

Man Fieri is bringing Flavortown to NFTs!

TL:DR

• Man Fieri and Sammy Hagar’s tequila firm Santo Spirit is releasing an NFT assortment
• Santo Spirit is partnering with the NEAR blockchain for the discharge
• The NFTs will perform as entry passes granting in-person experiences and memorabilia

What’s Man Fieri doing with NFTs?

Guy Fieri and Van Halen frontman Sammie Hagar personal a tequila firm referred to as Santo Spirit. The duo is partnering with Layer 1 blockchain NEAR to launch an NFT assortment primarily based on their firm. These NFTs will perform as loyalty program passes, providing holders wonderful perks like tequila-tasting periods hosted by Hagar and Fieri in addition to memorabilia equivalent to autographed guitars.

The primary 1,000 members to enroll in The Santo Spirits Membership will obtain free NFTs as tokens of appreciation. Afterward, further NFTs will come obtainable to individuals who miss the preliminary sign-up. The NFTs will vary from normal (most typical), to restricted, and a few fortunate of us will obtain uncommon items.

The gathering launch coincides with the reveal of a brand new line of tequila. Santo Spirit is about to launch a brand new Anejo tequila and hopes that the NFT assortment will market this thrilling new product. By combining digital and bodily items, Fieri and Hagar are serving to pioneer how NFT know-how can empower better buyer model loyalty.

Will the undertaking be ongoing?

Sure!  The movie star associates will proceed so as to add worth over time to the gathering. As Santo Spirit releases new tequilas, they’ll proceed to include their NFT assortment into the combo as a option to reward holders and enhance buyer loyalty. By doing so, they hope to create a roadmap for different manufacturers to make use of NFT know-how to assist market and promote their merchandise.