Iann Dior on How NFTs Can Allow Deeper Artist-Fan Relations

In our newest episode of Behind The Drop, we spoke with rapper, singer, and songwriter iann dior about his debut NFT challenge: the iann dior: 1212 collection. Launched in partnership with inexperienced NFT platform OneOf in June 2022, the gathering consisted of 1,212 animated NFT avatars depicting the Sick and Drained singer in numerous interpretations, tailored to resemble Tim Burton’s tackle claymation.

Talking on the drop in an interview with nft now, dior acknowledged that the gathering was a method for him to “make artwork and specific [his] completely different feelings.” However why claymation? Styling himself as a “huge fan” of the medium, the gathering’s genesis could be traced again to 1 fateful day when the younger artist was idly scrolling by way of Instagram. Popping up on his feed was a piece of fan art by digital artist Child Ondrej depicting him as a claymation character.

Following this discovery, dior — who had lately been exploring the creation of an NFT assortment to higher interact along with his followers — flew out to Prague to satisfy Ondrej, and work began instantly on what would later grow to be the 1212 assortment. “It’s actually simply one other method for me to work together with my followers. Free live performance tickets, free merch, [and] experiences that I can provide to my followers by simply shopping for one of many NFTs. For me, it wasn’t in regards to the cash, it was extra for the expertise for my followers,” dior mentioned.

OneOf’s involvement was additionally key in bringing dior’s debut NFT challenge to fruition. “I selected to work with OneOf as a result of, for one, the fuel charges had been quite a bit decrease for artists. [During] the entire course of from starting to finish, they held our arms the entire time,” dior mentioned. With the profitable launch of the 1212 assortment, dior hopes to have discovered a technique to interact extra straight with followers — even those that haven’t had the chance to hitch him on his newest tour. The singer additionally launched the gathering across the identical time as his single Dwell Quick Die Numb.