Gabriela Reyes and Parsa Abbasi, the co-founder of LivelyVerse, gave Finance Magnates the pleasure of their time in an interview to debate their firm, the blockchain world, crypto, and extra.
Gabriela, the CEO, has devoted a lot of her time to empowering the way forward for blockchain. Moreover, she is an Operation Specialist at CoinSource and an skilled undertaking supervisor within the service business. On prime of that, she is well-versed in Spanish, English and French and expert in Operations, Direct gross sales, enterprise growth, digital advertising and marketing, and PR providers. She additionally offers and produces audiovisual content material associated to Blockchain expertise, NFTs, metaverse, internet 3.Zero and extra.
Gabriela, You’re CEO of LivelyVerse and co-founded it with Parsa Abbasi, the precise CTO; inform us extra in regards to the firm, what it does, and your individual private journey to co-founding it.
My skilled profession has diversified. I used to be born in Spain however determined to broaden my horizons and traveled to Argentina, the place I obtained my diploma in Journalism and Social Communication. Throughout that point, I had the chance to work in tv in Private Movement (SOMOS), as a television hostess in Buenos Aires, in addition to on radio and within the press, which allowed me to realize intensive expertise within the media and PR subject.
Nevertheless, after I returned to Spain, my curiosity in decentralized expertise led me to coach as a specialist in undertaking administration and operations on this subject. It was then that I met my accomplice Parsa Abbasi, a number one knowledgeable and businessman within the decentralized and finance sector, with a give attention to offering blockchain options to buyers and firms. Collectively, we determined to merge our areas of experience and based LivelyVerse, an organization that brings collectively expertise and media.
This has additionally allowed us to collaborate with a number of respected firms within the sector akin to Social92, InputPR, professionals like Ferrán Martinez, Mark Van den Bosch or superb NFT artists like DR.Dying, who’re making our group develop from high quality.
Our foremost focus is to empower the way forward for blockchain expertise, and to attain this objective, we offer modern options for enterprise capitalist (VCs), companies, and repair suppliers by blockchain options. Moreover, we attempt to unfold consciousness and training about this expertise to society by mass media, akin to tv. We’ve got produced our personal tv program that gives data on the most recent technological traits and conducts interviews. to open the market, and due to the collaboration with UCL TV and now additionally with Private Movement (SOMOS), this program reached a large viewers, with over 100 million viewers in Latin America, the USA, and Spain.
Gabriela Reyes, in your web site, it’s written, “We’ve got our personal television present with +100 million viewers” the place can we discover this?
The channel will likely be out there by Cablevisión Movement and Purple Intercable in Argentina; Cablevisión Movement and VeraTV in Uruguay; TigoStar and Copaco in Paraguay; TotalPlay in Mexico; CableOnda in Panama; Compuzip within the Dominican Republic; Purple Intercable in Colombia; Purple TV Cables in Chile; Purple de la ATVCP in Peru; Plataforma ÑÑ.TV in Spain… and and the listing retains rising, however everyone can watch the channel by its streaming website http://www.ucltelevision.com/vivo/.
As well as, now our program will likely be broadcasted by the SOMOS channel, the biggest community of native channels in Argentina, belonging to Private Movement.
Parsa Abbasi, why is there no LivelyVerse White Paper in your web site?
As a result of we’re modifying it, we’ve got launched a brand new product, which will likely be prepared in just a few weeks and we consider it might change the entire paradigm of how enterprise strikes from web2.Zero to web3.0.
One of many massive issues for blockchain enterprise house owners who should not tech savvy are safety points with respect to their technical gear, since “technically” the final one who deploys is the good contract proprietor and because of this individual might personal the entire enterprise..
Along with that, there are different issues, akin to excessive prices attributable to having to improve the technical infrastructure, and complexity… amongst others.
Our new SCAOCS (Good Contract As On Chain Service)product permits these enterprise house owners to regulate their ACL (Entry Management Checklist) and migrate from web2 to web3 in a easy manner, with only a few clicks, simplifying the processes. Similar to a SAAS product.
Parsa Abbasi, In 2022, international enterprise funding totaled $445 billion, a 35% year-over-year decline from the $681 billion startups raised in 2021. How has this steep downturn impacted LivelyVerse?
Throughout 2022, political and army conflicts occurred in a number of areas and political and regulatory occasions can have a major impression on market uncertainty and, subsequently, on funding choice making.
The opposite topic that we must always take note of is the worldwide recession anticipated as a result of results of the Covid period. Financial insurance policies of various international locations, particularly Fed, is one other subject that we shouldn’t neglect.
I can say that the decline in international mutual funds has affected the business as an entire. Nevertheless, we consider that this development has highlighted the necessity for options that present an exit plan for buyers and develop their portfolios and choices, which is why our growth of “Innoverse decentralized VC” to mitigate these issues brought on by the shortage of a liquid exit plan for buyers, will turn into robust.
In your expertise, Gabriela Reyes, what are the important thing substances to a profitable blockchain/crypto advertising and marketing marketing campaign, and the way is success measured?
One of many key substances to success is crafting a message that not solely highlights the distinctive advantages of the expertise, but additionally speaks on to the wants and ache factors of the audience. Whether or not by focused promoting, content material creation, or influencer partnerships, it’s important to speak the worth proposition in a manner that resonates with potential customers.
It’s also vital to have an intensive understanding of the audience and their behaviors, which ought to affect not solely the content material of the advertising and marketing marketing campaign, but additionally the channels used to achieve them. Whether or not by social media, occasions, or conventional promoting like TV, the objective is to have interaction with potential customers the place they’re most lively and attentive.
Finally, a profitable advertising and marketing marketing campaign requires a well-planned and executed technique, full with clear targets, actionable techniques, and measurable metrics to evaluate success. This includes figuring out the specified outcomes and the important thing metrics to trace progress and make changes as wanted.
After the chaos of 2022 within the crypto world, what can we anticipate in 2023?
It is vital to distinguish between the expertise of blockchain and cryptocurrencies. Whereas cryptocurrencies have skilled important volatility and uncertainty lately, the underlying expertise of blockchain has continued to exhibit its potential for innovation and progress.
In 2023 and past, I consider that the expertise of blockchain may have important success, pushed by its potential to revolutionize numerous industries, together with finance, provide chain administration, and lots of others. For instance, in keeping with a current report by Grand View Analysis, the worldwide blockchain market is predicted to achieve USD 39.7 billion by 2025, rising at a CAGR of 67.3% from 2020 to 2025.
Finally, a profitable advertising and marketing marketing campaign requires a well-planned and executed technique, full with clear targets, actionable techniques, and measurable metrics to evaluate success. This includes figuring out the specified outcomes and the important thing metrics to trace progress and make changes as wanted.
Parsa Abbasi, after the chaos of 2022 within the crypto world, what can we anticipate in 2023?
It is vital to distinguish between the expertise of blockchain and cryptocurrencies. Whereas cryptocurrencies have skilled important volatility and uncertainty lately, the underlying expertise of blockchain has continued to exhibit its potential for innovation and progress.
In 2023 and past, I consider that the expertise of blockchain may have important success, pushed by its potential to revolutionize numerous industries, together with finance, provide chain administration, and lots of others. For instance, in keeping with a current report by Grand View Analysis, the worldwide blockchain market is predicted to achieve USD 39.7 billion by 2025, rising at a CAGR of 67.3% from 2020 to 2025.
Nevertheless, I’ve considerations about using cryptocurrencies and central financial institution digital currencies (CBDCs). The introduction of CBDCs raises important questions on privateness, as they’ve the potential for use as a instrument for presidency surveillance and management. This, in flip, might have far-reaching penalties for monetary regulation and the way forward for cryptocurrencies.
Regardless of these considerations, I consider that there’s a promising future for cryptocurrencies because the expertise continues to mature and evolve, and as regulatory frameworks turn into clearer and extra steady, I consider that cryptocurrencies and blockchain will play an more and more vital position in our monetary and financial programs. The potential for elevated effectivity, transparency, and safety supplied by these applied sciences can’t be ignored, and I’m assured that we’ll proceed to see important progress and adoption within the coming years.
Gabriela Reyes and Parsa Abbasi, the co-founder of LivelyVerse, gave Finance Magnates the pleasure of their time in an interview to debate their firm, the blockchain world, crypto, and extra.
Gabriela, the CEO, has devoted a lot of her time to empowering the way forward for blockchain. Moreover, she is an Operation Specialist at CoinSource and an skilled undertaking supervisor within the service business. On prime of that, she is well-versed in Spanish, English and French and expert in Operations, Direct gross sales, enterprise growth, digital advertising and marketing, and PR providers. She additionally offers and produces audiovisual content material associated to Blockchain expertise, NFTs, metaverse, internet 3.Zero and extra.
Gabriela, You’re CEO of LivelyVerse and co-founded it with Parsa Abbasi, the precise CTO; inform us extra in regards to the firm, what it does, and your individual private journey to co-founding it.
My skilled profession has diversified. I used to be born in Spain however determined to broaden my horizons and traveled to Argentina, the place I obtained my diploma in Journalism and Social Communication. Throughout that point, I had the chance to work in tv in Private Movement (SOMOS), as a television hostess in Buenos Aires, in addition to on radio and within the press, which allowed me to realize intensive expertise within the media and PR subject.
Nevertheless, after I returned to Spain, my curiosity in decentralized expertise led me to coach as a specialist in undertaking administration and operations on this subject. It was then that I met my accomplice Parsa Abbasi, a number one knowledgeable and businessman within the decentralized and finance sector, with a give attention to offering blockchain options to buyers and firms. Collectively, we determined to merge our areas of experience and based LivelyVerse, an organization that brings collectively expertise and media.
This has additionally allowed us to collaborate with a number of respected firms within the sector akin to Social92, InputPR, professionals like Ferrán Martinez, Mark Van den Bosch or superb NFT artists like DR.Dying, who’re making our group develop from high quality.
Our foremost focus is to empower the way forward for blockchain expertise, and to attain this objective, we offer modern options for enterprise capitalist (VCs), companies, and repair suppliers by blockchain options. Moreover, we attempt to unfold consciousness and training about this expertise to society by mass media, akin to tv. We’ve got produced our personal tv program that gives data on the most recent technological traits and conducts interviews. to open the market, and due to the collaboration with UCL TV and now additionally with Private Movement (SOMOS), this program reached a large viewers, with over 100 million viewers in Latin America, the USA, and Spain.
Gabriela Reyes, in your web site, it’s written, “We’ve got our personal television present with +100 million viewers” the place can we discover this?
The channel will likely be out there by Cablevisión Movement and Purple Intercable in Argentina; Cablevisión Movement and VeraTV in Uruguay; TigoStar and Copaco in Paraguay; TotalPlay in Mexico; CableOnda in Panama; Compuzip within the Dominican Republic; Purple Intercable in Colombia; Purple TV Cables in Chile; Purple de la ATVCP in Peru; Plataforma ÑÑ.TV in Spain… and and the listing retains rising, however everyone can watch the channel by its streaming website http://www.ucltelevision.com/vivo/.
As well as, now our program will likely be broadcasted by the SOMOS channel, the biggest community of native channels in Argentina, belonging to Private Movement.
Parsa Abbasi, why is there no LivelyVerse White Paper in your web site?
As a result of we’re modifying it, we’ve got launched a brand new product, which will likely be prepared in just a few weeks and we consider it might change the entire paradigm of how enterprise strikes from web2.Zero to web3.0.
One of many massive issues for blockchain enterprise house owners who should not tech savvy are safety points with respect to their technical gear, since “technically” the final one who deploys is the good contract proprietor and because of this individual might personal the entire enterprise..
Along with that, there are different issues, akin to excessive prices attributable to having to improve the technical infrastructure, and complexity… amongst others.
Our new SCAOCS (Good Contract As On Chain Service)product permits these enterprise house owners to regulate their ACL (Entry Management Checklist) and migrate from web2 to web3 in a easy manner, with only a few clicks, simplifying the processes. Similar to a SAAS product.
Parsa Abbasi, In 2022, international enterprise funding totaled $445 billion, a 35% year-over-year decline from the $681 billion startups raised in 2021. How has this steep downturn impacted LivelyVerse?
Throughout 2022, political and army conflicts occurred in a number of areas and political and regulatory occasions can have a major impression on market uncertainty and, subsequently, on funding choice making.
The opposite topic that we must always take note of is the worldwide recession anticipated as a result of results of the Covid period. Financial insurance policies of various international locations, particularly Fed, is one other subject that we shouldn’t neglect.
I can say that the decline in international mutual funds has affected the business as an entire. Nevertheless, we consider that this development has highlighted the necessity for options that present an exit plan for buyers and develop their portfolios and choices, which is why our growth of “Innoverse decentralized VC” to mitigate these issues brought on by the shortage of a liquid exit plan for buyers, will turn into robust.
In your expertise, Gabriela Reyes, what are the important thing substances to a profitable blockchain/crypto advertising and marketing marketing campaign, and the way is success measured?
One of many key substances to success is crafting a message that not solely highlights the distinctive advantages of the expertise, but additionally speaks on to the wants and ache factors of the audience. Whether or not by focused promoting, content material creation, or influencer partnerships, it’s important to speak the worth proposition in a manner that resonates with potential customers.
It’s also vital to have an intensive understanding of the audience and their behaviors, which ought to affect not solely the content material of the advertising and marketing marketing campaign, but additionally the channels used to achieve them. Whether or not by social media, occasions, or conventional promoting like TV, the objective is to have interaction with potential customers the place they’re most lively and attentive.
Finally, a profitable advertising and marketing marketing campaign requires a well-planned and executed technique, full with clear targets, actionable techniques, and measurable metrics to evaluate success. This includes figuring out the specified outcomes and the important thing metrics to trace progress and make changes as wanted.
After the chaos of 2022 within the crypto world, what can we anticipate in 2023?
It is vital to distinguish between the expertise of blockchain and cryptocurrencies. Whereas cryptocurrencies have skilled important volatility and uncertainty lately, the underlying expertise of blockchain has continued to exhibit its potential for innovation and progress.
In 2023 and past, I consider that the expertise of blockchain may have important success, pushed by its potential to revolutionize numerous industries, together with finance, provide chain administration, and lots of others. For instance, in keeping with a current report by Grand View Analysis, the worldwide blockchain market is predicted to achieve USD 39.7 billion by 2025, rising at a CAGR of 67.3% from 2020 to 2025.
Finally, a profitable advertising and marketing marketing campaign requires a well-planned and executed technique, full with clear targets, actionable techniques, and measurable metrics to evaluate success. This includes figuring out the specified outcomes and the important thing metrics to trace progress and make changes as wanted.
Parsa Abbasi, after the chaos of 2022 within the crypto world, what can we anticipate in 2023?
It is vital to distinguish between the expertise of blockchain and cryptocurrencies. Whereas cryptocurrencies have skilled important volatility and uncertainty lately, the underlying expertise of blockchain has continued to exhibit its potential for innovation and progress.
In 2023 and past, I consider that the expertise of blockchain may have important success, pushed by its potential to revolutionize numerous industries, together with finance, provide chain administration, and lots of others. For instance, in keeping with a current report by Grand View Analysis, the worldwide blockchain market is predicted to achieve USD 39.7 billion by 2025, rising at a CAGR of 67.3% from 2020 to 2025.
Nevertheless, I’ve considerations about using cryptocurrencies and central financial institution digital currencies (CBDCs). The introduction of CBDCs raises important questions on privateness, as they’ve the potential for use as a instrument for presidency surveillance and management. This, in flip, might have far-reaching penalties for monetary regulation and the way forward for cryptocurrencies.
Regardless of these considerations, I consider that there’s a promising future for cryptocurrencies because the expertise continues to mature and evolve, and as regulatory frameworks turn into clearer and extra steady, I consider that cryptocurrencies and blockchain will play an more and more vital position in our monetary and financial programs. The potential for elevated effectivity, transparency, and safety supplied by these applied sciences can’t be ignored, and I’m assured that we’ll proceed to see important progress and adoption within the coming years.
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