Kraken companions with RB Leipzig to innovate the German soccer fan expertise

Our partnership is concentrated on fusing the crypto ecosystem with the RB Leipzig fan expertise to offer interactive alternatives for followers. Underpinned by an emphasis on educating new audiences about crypto, each side are collaborating to unleash crypto’s full potential and encourage new methods for German followers to deepen their connection to the membership.

In follow, this includes delivering participating fan experiences that vary from unique content material to fan pop-ups, together with unique merchandise that additional fan engagement. 

Kraken Chief Advertising and marketing Officer Mayur Gupta: “Kraken and RB Leipzig’s origin tales share related roots in charting an unconventional path to attain long run success in our respective fields. Kraken has spent over a decade offering a bridge to the crypto ecosystem whereas elevating the bar for consumer service and business cybersecurity protocols.”

“As we proceed our growth technique and efforts to additional our mission throughout Europe, we’re proud to companion with such a forward-thinking membership to showcase the worth that crypto can deliver to soccer followers and the area people, whereas driving understanding and adoption of crypto.”  

RB Leipzig’s Managing Director Johann Plenge: “We’re proud to have partnered with one other internationally profitable firm. With Kraken, we now have expanded our community by working alongside a big U.S. model only a few weeks after our first U.S. tour.”

“RB Leipzig and Kraken share a powerful, skilled and revolutionary strategy, as was highlighted throughout talks collectively in Miami. What additionally unites us is that each Kraken and RB Leipzig have change into key figures on our respective enjoying fields inside a really brief time – and nonetheless have quite a bit deliberate for the long run. We look ahead to taking these subsequent steps collectively!”

In Europe, Kraken is a broadly used platform for buying and selling crypto. Throughout 2023, Kraken was some of the liquid venues for Bitcoin and Ethereum buying and selling towards the euro, in response to knowledge from Kaiko. In Germany, Kraken’s product providing is facilitated by way of a strategic partnership with DLT Finance, a model of DLT Securities GmbH and DLT Custody GmbH, a number one BaFin-licensed digital asset dealer and custody supplier.  

The RB Leipzig partnership is the most recent milestone inside our broader world advertising technique to satisfy our viewers the place they’re of their crypto journey with best-in-class Web3 integrations. It follows our current partnership bulletins with Atlético de Madrid and Tottenham Hotspur FC. For extra details about the RB Leipzig partnership and upcoming fan experiences, please go to our landing page.

In reference to the cooperation between Kraken and DLT Finance, this service is supplied by DLT Finance, a model of DLT Securities GmbH and DLT Custody GmbH. BaFin supervises DLT Securities GmbH for buying and selling and DLT Custody GmbH for custody. Fiat providers are supplied by Payward Eire Restricted, an e-money establishment licensed by the Central Financial institution of Eire.

These supplies are for common data functions solely and aren’t funding recommendation or a advice or solicitation to purchase, promote, stake, or maintain any cryptoasset or to interact in any particular buying and selling technique. Kraken makes no illustration or guarantee of any sort, categorical or implied, as to the accuracy, completeness, timeliness, suitability or validity of any such data and won’t be responsible for any errors, omissions, or delays on this data or any losses, accidents, or damages arising from its show or use. Kraken doesn’t and won’t work to extend or lower the worth of any explicit cryptoasset it makes accessible by way of DLT Finance. The unpredictable nature of the cryptoasset markets can result in lack of funds. Tax could also be payable on any return and/or on any enhance within the worth of your cryptoassets and it’s best to search unbiased recommendation in your taxation place. Geographic restrictions might apply.