Metaverse Style Week for Copenhagen!

Metaverse vogue involves Scandinavia! Copenhagen Style Week, the premier vogue occasion in Scandinavia, has partnered with luxurious cellular type sport Drest to boost its programming with digital components. Beginning Monday, August eighth and working by means of Saturday, August 12th, followers of Copenhagen Style Week can type avatars and create streetwear outfits in Drest by means of a sequence of day by day in-game challenges. Right here’s what you may anticipate from CFV 2023!

TL;DR:

• Copenhagen Style Week collaborates with Drest for metaverse vogue challenges.
• Drest raised $19.1 million to discover Web3 potential with luxurious manufacturers.
• Drest plans to introduce new metaverse options and customizable avatars.

Copenhagen Style Week: Metaverse Style Insanity Hits 2023 Peak!

The collaboration goals to seize the vitality of Copenhagen Style Week, from runway reveals to road type. It’ll spotlight Nordic manufacturers like Ganni, Stay, Cecilie Bahnsen, and likewise Stine Goya. It goals to do that by integrating model storytelling and customized digital backdrops that includes iconic Danish landmarks.

“Lately, Copenhagen Style Week has established itself as one of the vital energetic and artistic showcases internationally.” says Lucy Yeomans, founder and CEO of Drest. “It was an awesome alternative for us to permit our viewers to find these purpose-driven Nordic manufacturers. Our model companions worth the artistic execution in Drest and the truth that gaming permits them to achieve a wider, highly-engaged viewers.” she provides.

Every Drest problem requires gamers to type a mannequin avatar with actual luxurious manufacturers round a particular transient or actual world occasion. As soon as accomplished, the neighborhood votes on the ultimate look. Moreover, gamers can earn digital wearables or buy them.

Drest Leads The New Frontier For Style’s Digital Future

Whereas not at present Web3 enabled, Drest’s collaborations with luxurious manufacturers show the potential for gaming in retail. This additionally contains driving buyer acquisition and engagement. Drest is transferring nearer to Web3, although. In June, the corporate raised $19.1 million, bringing its complete funding to $38.2 million. The funds will help an “advanced and metaverse-enabled” model of Drest with new social options and customizable avatars.

Drest plans to attain development by means of its developer ecosystem, advertising and marketing, and strategic income streams. It’s also exploring extra Web3 way of life video games. Final 12 months, Drest partnered with Oetker Assortment luxurious accommodations to make use of iconic properties as backdrops for in-game vogue challenges. This March, Le Bristol additionally launched its first NFT assortment, exhibiting how Drest supplies an on-ramp to Web3 for luxurious manufacturers.