PUMA and Roc Nation Collaboration Revolutionizes Sneaker Tradition

PUMA returns to the web3 scene with a phygital NFT drop in partnership with Jay-Z’s label Roc Nation to have fun the 50th Anniversary of Hip-Hop.

TL;DR

• PUMA and Roc Nation partnered with Reputable to launch the RS-XL Mixtape assortment, celebrating the 50th Anniversary of Hip-Hop.
• The gathering options bodily sneakers with an NFC-powered chip contained in the left sneaker’s tongue, linking to a singular NFT.
• NFT holders can entry unique web3 experiences, together with behind-the-scenes content material, unreleased tracks, a hip-hop historical past documentary, future drops, and associated content material.

PUMA x Roc Nation: What’s the New Drop All About?

In the present day, PUMA and Roc Nation partnered with the phygital product firm Reputable to launch an unique drop: the RS-XL Mixtape assortment.

In essence, this assortment has bodily sneakers in three colours. The choices are nicknamed ‘Cassette Tape,’ ‘Playlist,’ and ‘Disc.’ Every pair of sneakers carries Reputable’s LGT Tag. That is mainly an NFC-powered chip that Reputable created for the mission. The distinctive tag is on the within of the left sneaker’s tongue.

Every digital chip is linked to a singular NFT. Holders can use these collectibles to entry web3 experiences, together with:

• Behind-the-scenes content material from the Roc Nation studios;
• 14 unreleased tracks from high Roc Nation artists;
• An unique documentary on hip hop historical past;
• Entry to future drops and associated content material.

The merchandise can be found on the Legitimate platform for $130 per piece. Right here’s a fast have a look at the sneaker’s design:

General, this collaboration goals to have fun fifty years of  hip-hop and its evolution – which has additionally reached the web3 area.

“Reputable was created with the idea that the way forward for blockchain signifies that we don’t want to say blockchain in any respect. That perception has been wholly manifested on this partnership with PUMA and Roc Nation. Mainly, the purchasers who purchase these sneakers could have entry to unique, curated, and immersive digital content material experiences with out even desirous about what’s taking place behind the scenes,” stated Calvin Chan, Founder and CEO of Reputable.

After all, PUMA additionally boasts expertise within the NFT area. The enduring model debuted its first drop in early 2022 along with Manchester Metropolis. Surprisingly, PUMA has launched web3 experiences and phygital NFTs too. In reality, this can be only the start!