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Warner Music Group Publicizes Rhythm Metropolis Expertise in Roblox

Warner Music Group (WMG) and Gamefam have teamed as much as launch Rhythm Metropolis, a music-themed expertise on Roblox. The revolutionary platform permits customers to work together with artists from throughout the WMG portfolio. Moreover, customers will be capable to expertise the music via social role-play, with entry to digital items that can be utilized in-game.

Four cartoon characters hang out with a boombox in support of Warner's Rhythm City. — WMG is bringing extra musical experiences to the metaverse. Credit score: Warner Music Group.

What Makes Warner’s Rhythm Metropolis Distinctive?

WMG has an extended historical past of constructing industry-leading experiences in gaming and the metaverse. The discharge of Warner’s Rhythm Metropolis solely continues the development. The corporate has so launched the likes of Twenty One Pilots, Ava Max, David Guetta, and Royal Blood onto the metaverse by way of the Roblox platform. With Rhythm Metropolis, WMG is enabling artists to construct for the longer term and create communities which are digital-ready. Moreover, customers will be capable to work together and have interaction with different gamers whereas exploring the world of music via quite a lot of completely different roles. Lastly, gamers could have the chance to attend digital concert events and occasions that includes choose WMG artists.

A billboard showing the Warner Music Group ticker in New York City. — Rhythm Metropolis is a collaboration between WMG and Gamefam. Credit score: Music Week.

What Is Gamefam’s Function in Rhythm Metropolis?

WMG has labored with Gamefam to supply a one-of-a-kind expertise that mixes gaming components with the magic of music in the metaverse. Customers can select from a spread of roles reminiscent of music producer, DJ, dancer, and extra. They will discover, dance, and join with associates whereas taking part in mini-music challenges. Gamefam operates the biggest community of video games on Roblox, with over 25 million every day sport classes and 115 million hours of engagement every month throughout its portfolio of video games. The corporate’s mission is to create dynamic experiences for its neighborhood whereas constructing the subsequent technology of hit gaming and leisure franchises from inside the metaverse. It is a transfer to look at.