Yves Saint Laurent Enters the Web3 Realm

Even amongst these not well-versed in vogue, the title Yves Saint Laurent rings a bell as a prime designer. Now, the style home is on its option to being simply as well-known in Web3 because of an incoming marketing campaign. 

The marketing campaign, dubbed  “Black Opium: The Night time Is Ours”, will arrive in two components and can see NFTs launched to followers as effectively. 

(1/5) HAVE YOUR SAY AND DECIDE THE NAME OF THE NEXT BLACK OPIUM NFT DROP. VOTE FOR THE THEME OF THE ULTRA-RARE DESIGN BY ANSWERING THE QUESTION: HOW DO YOU LIVE THE ULTIMATE BLACK OPIUM NIGHT? pic.twitter.com/51aToiorYO

— YSL Magnificence (@yslbeauty) January 23, 2023

How Yves Saint Laurent is Coming for NFTs

In honor of the designer’s beloved Black Opium fragrances, YSL Magnificence will launch 2,014 “YSL Magnificence Night time Blocks” as a part of an upcoming marketing campaign. Of those, 2,000 shall be original NFTs, and 14 shall be ultra-rare. This quantity is a nod to the yr of the primary perfume launch. These Polygon-based belongings shall be primarily accessible to members of YSL Magnificence’s digital neighborhood.

To get their arms on the NFTs, collectors should buy the perfume from the Yves Saint Laurent on-line retailer and they’ll get a digital asset together with it. This shall be executed after they obtain the official YSL Magnificence pockets app. The NFTs additionally include a variety of perks together with a present voucher and entry to unique content material.

The second NFT drop, dubbed “YSL Magnificence Night time Masters”, will see its proceeds donated to charity. Those that are already a part of the YSL Magnificence neighborhood will get early entry to the personal and public gross sales which shall be held on March 1 and three, 2023 respectively.

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*All funding/monetary opinions expressed by NFT Plazas are from the private analysis and expertise of our website moderators and are supposed as instructional materials solely. People are required to totally analysis any product prior to creating any type of funding.

Tokoni Uti has written extensively on blockchain and cryptocurrency for years. Her work has appeared on websites like BTCmanager and Blockchain Reporter. She has a level in Company Communications.