The House of Web3 Tradition

Web3 tradition is endlessly altering. Created by degens, innovators and the curious minds which have ventured into blockchain technology, Web3 tradition is completely distinctive – and one NFT model condenses, lives and represents Web3 tradition greater than some other. That NFT model is Rektguy.

Constructed across the story of an eponymous translucent cranium character that’s an actual blockchain degen, Rektguy rapidly grew from its humble beginnings as a present to the group into an emblem of creative expression, boundless creativity, and a de-facto illustration of trustworthy Web3 tradition.

With Rektguy, holders, believers and followers can expertise a real slice of the Web3 business that they received’t get anyplace else within the NFT industry – however what precisely is Rektguy, what have they created to date, and the way has the venture turn into so successful?

Right here’s our full information to the Rektguy NFT venture.

Key Insights

• Conceptualised in January 2022 by OSF
• Launched as a 8,814-piece NFT assortment in Might 2022
• Heralded for its die-hard, culture-focused group
• Recognized for in-person occasions, all-in moments, and celeb holders
• Expanded into Rekt Brands, Rekt Rewards and Rekt Drinks in late 2024

What’s Rektguy?

Rektguy is an 8,814-piece NFT assortment, minted on Ethereum in Might 2022, and created by OSF – in collaboration with co-founder Mando and AlienQueen, and with contributions from OSF’s family.

The eponymous character of Rektguy is a semi-autobiographical symbolisation of a typical degen dealer, getting “rekt” by the unstable crypto markets. His hooded nature, gloomy overtones and penchant for a drink mirror the all-too-real coping mechanisms that many lean into throughout a market downturn.

With this daring, stark and trustworthy method to each Web3 tradition and the realities of being part of the blockchain group, Rektguy resonated with a large viewers, changing into an emblem of shared experiences, degen communities, and crypto tradition.

The creator of the Rektguy character is Ovie Faruq, identified locally as OSF. Rektguy’s inception dates again to OSF’s tenure at Barclays financial institution. Disillusioned together with his company function, he would doodle in his spare time – and on one fateful day, OSF would doodle a cranium determine carrying a hoodie with “gm” printed on it, holding a cup of espresso.

Throughout this time, OSF was dipping his toes into the blockchain business – and as he started to discover creating NFT artwork himself, this character would turn into front-and-centre of his creative explorations. OSF’s first main NFT endeavour could be the Degenz NFT assortment – however in October 2021, OSF minted the primary of what would turn into generally known as the Rektguy character as a novel 1-of-1 NFT on Foundation, merely titled “gm”.

This character would turn into the point of interest of his digital creations – resulting in the conceptualisation of the Rektguy NFT assortment in January 2022, and its eventual launch in Might 2022.

The historical past of Rektguy

The Rektguy NFT assortment made its debut in Might 2022.

Holders of OSF’s prior NFTs, together with his Degenz NFT collection, might mint a Rektguy totally free, with a further mint out there to the general public. A complete of 8,814 NFTs had been minted over the multi-day minting window. The gathering noticed instant success, rising to an all-time excessive flooring value of 1.2 ETH shortly after mint.

As Rektguy was launched underneath a Inventive Commons Zero (CC0) licence, any holder might make by-product artworks, merchandise and types from their Rektguy. The primary of those, eRektguy, debuted in June 2022, beginning an extended listing of future Rektguy by-product tasks.

2022 was a busy 12 months for the Rektguy workforce. It was throughout this era that the culture-centric focus of the Rektguy group got here to the forefront, with an engaged holder-base led by just a few standout group members – interacting in The Dive Bar Discord server and elsewhere. This contains figures such because the ever-enthusiastic The Patron, the mysterious determine generally known as The Ghost, and later celebrities reminiscent of Snoop Dogg and Gary Vaynerchuk.

Hype and pleasure rose in the direction of summer time 2022, the place Rektguy staged The Rekt Present at famed burlesque venue The Field throughout NFT.NYC 2022. Bringing collectively the Rektguy group in an official capability for the very first time, the occasion was a celebration of the Rektguy model and the insatiable group that they had construct as much as that time. This present would later be replicated in London, and once more in NYC, solidifying Rektguy’s IRL occasions as must-see points of interest.

September 2022 heralded the beginning of The Metallic Battle, a fiercely-contested but pleasant rivalry between three teams of Rektguy holders: the Golden Ladies (gold hoodie Rektguys), the Silver Foxes (iced hoodie Rektguys), and the Strawberry Laces (strawberry lace hoodie Rektguys). This inside rivalry continues to this present day, and serves as a testomony to the fervour and engagement of Rektguy holders all over the world.

September 2022 additionally marked the beginning of a problem, issued by OSF: if Rektguy hits 1 ETH, he’ll get a “rekt” tattoo. On the time, the ground value sat at 0.three ETH – making that focus on appear bold, however not unachievable. In a present of solidarity, many members of the Rektguy group pledged to affix OSF in receiving a tattoo ought to the gathering hit 1 ETH. The ground value steadily rose, till that 1 ETH goal was reached in December 2022.

Realizing that the 1 ETH flooring was coming, OSF obtained his tattoo finished prematurely with Ian Rogers, the CXO of Ledger, at famend Paris tattoo studio Tin-Tin Tatouages. Sharing the photographs as quickly because the 1 ETH flooring was hit, the group response was overwhelming. Different Rektguy holders rapidly following up on their pledges too, cementing the fervour, camaraderie and degen tradition of the Rektguy model.

This isn’t the one problem issued by the Rektguy founders. Not solely has OSF pledged that he won’t lower his hair till Rektguy reaches a 4.2 ETH flooring value, co-founder Mando – ostensibly not a “tattoo man” – has acknowledged he’ll get a “rekt” tattoo on his posterior ought to that 4.2 ETH flooring turn into a actuality.

2023 was considerably of a quieter 12 months – regardless that Gary Vee turned a Rektguy holder in Might 2023. In 2024 although, all of it ramped up as soon as once more.

In July 2024, OSF introduced that Rekt Brands, an organization set as much as handle and direct the way forward for the Rektguy model, had distributed shares within the firm to holders of Rektguys NFTs – changing into the primary main NFT assortment to take action.

This was adopted by a laundry listing of cryptic social media posts, all with the caption “Something is brewing…”. Then, August 1, 2024 got here the announcement of Rekt Rewards. By way of Rekt Rewards, contributors might earn DRANK factors by finishing social quests, and later down the road, for buying Rekt Drinks – a brand new glowing water beverage developed by Rekt Manufacturers.

September 2024 noticed OSF announce that each one revenues and royalties from any new artworks he made could be directed to Rekt Manufacturers, rising the corporate and investing within the Rektguy group.

Rekt Drinks launched on October 30, 2025, out there to buy on-line in fiat, SOL and SOL USDC, with near-worldwide supply. The launch was a large success, with the entire drinks promoting out by November 1 – totalling over 222,000 cans.

5 days later, Rekt Manufacturers introduced a $1.5M seed spherical, with buyers together with Luca Netz of Pudgy Penguins, Zagabond of Azuki, and Jack Butcher of Visualize Value.

These DRANK factors didn’t take lengthy to have an impact, as November 22, 2025 noticed the launch of $REKT – an ecosystem token for the Rektguy group. At the moment, $REKT sits at a market cap of $12.2 million USD, with a fully-diluted worth of simply over $20 million USD.

The Rektguy X profile was taken over by a $REKT-powered AI agent in January 2025 – and the model has continued to go from energy to energy. Rekt Drinks had a large presence at NFT Paris 2025, and their Rekt Radio podcast hit its 100th episode in February 2025.

What’s subsequent for Rektguy?

With a model that’s as community-centric and community-driven as Rektguy, the trail forward is an open ebook.

With their current funding, and efforts in selling Rekt Drinks specifically, right here’s what we might count on in future:

• Extra Web3-related merchandise. Powered by $REKT, Rekt Drinks has been an enormous success. Extra utility could be a transparent increase for the token, so maybe we are able to see an expanded suite of Rektguy-branded merchandise in future.
• Extra group initiatives. Rektguy’s major energy has all the time been its passionate, engaged and wildly degen group. Discovering methods to capitalise on this following – in a manner that advantages each model and group – may very well be key to their future success.
• Extra partnerships. With their big-name Web3 backers, alongside a typically optimistic sentiment amongst many locally, there may very well be ample alternative to leverage different outstanding Web3 communities for the advantage of the Rektguy model and NFT holders.

Rektguy isn’t only a motion, it’s the motion of the Web3 business. What began as a doodle in a pocket book has advanced into an impactful challenger model that’s discovering new followers in all places it goes.

By way of love, ardour and camaraderie, Rektguy has turn into some of the well-liked and highly-regarded tasks within the Web3 business – and with the ability of the group behind them, their future is as shiny as ever.